The economic pillar of Frisian Investors Inc. means that they are to continue producing enough food (in proportion) for present and future generations. This also means that they ask a fair price for their products, so investors receive a reasonable return on their investment and the company can generate enough cash flow. This is not to say that Frisian Investors Inc. does not work effectively. On the contrary, but in its efficiency it keeps a sharp eye towards future prospects. In this way the planned land consolidation can boost the business, so that the output increases, without damage to the country.